For owner-led U.S. businesses with 20-100 employees

Fiduciary advisory · Austin, TX

If you own a service business with 10-50 employees and the company looks rich but you do not feel rich, this is for you.

In 2-3 minutes: problem, integrated map, what the Review & Map gives you, who it is for, and why to apply under this video.

2-minute overview
Replace with your embedded VSL Best for 20-100 employee owners

If you own a service business with 10-50 employees and the company looks rich but you do not feel rich, this is for you.

In 2-3 minutes: problem, integrated map, what the Review & Map gives you, who it is for, and why to apply under this video.

  • Problem: disconnected personal, business, and team money decisions
  • Model: one integrated owner clarity map
  • Deliverable: review, gaps, and a 30-90 day draft sequence
30-minute Owner Clarity Review & Map Apply under this video
Problem: disconnected personal, business, and team money decisions
Model: one integrated owner clarity map
Deliverable: review, gaps, and a 30-90 day draft sequence

Best fit for owners willing to share both business and personal financial context and implement real changes over the next 30-90 days.

20-100Ideal employee count
30-90 daysTo get the full picture and first moves live
12-24 monthsTo build real work-optional momentum
100%Fiduciary, not product-first

Why owners reach out

When the company is doing well but your financial life still feels fragmented.

Disconnected advice

Your CPA handles taxes. Your investment advisor handles accounts. Your broker sells benefits. No one is tying it all together around you.

No clear finish line

You’ve built something real, but you still do not know your work-optional number or what it would take to step back confidently.

Team pressure

You are paying meaningful payroll and benefits, yet retention still feels fragile and your people remain stressed about money.

High-stakes blind spots

Protection gaps, tax drag, legacy accounts, and business value decisions create risk that compounds quietly until it becomes expensive.

What’s different

65 concepts. One integrated map. Decisions tied back to your real goals.

Good Deals combines business financial planning, personal wealth management, insurance, and team benefits into one coordinated plan. The result is less noise, better sequencing, and a clearer path to financial independence or exit readiness.

01

Map the business, the owner balance sheet, and team benefits together.

02

Find the 3-5 highest-leverage moves for the next 30-90 days.

03

Execute with ongoing guidance, not a one-time binder on a shelf.

The first 90 days

Simple from the start. Structured enough for complex businesses.

1

Foundation Review

A focused 30-minute conversation to understand the owner, the business, and the team at a high level.

2

Clarity Map

A structured data-gathering process to organize the numbers, surface gaps, and establish priorities.

3

Priority Moves

The first recommendations go live: savings rate, protection, benefits design, investment coordination, or exit prep.

Owner examples

Examples of owners we help.

De-identified examples to show the type of work, not promised results.

Texas IT firm · 32 employees · Owner in their 40s

Consolidated five disconnected advisors into one integrated plan and built a clear work-optional number with an owner-specific action sequence.

Construction trades · 18 employees · Owner in their 50s

Aligned owner retirement planning with team benefits design to reduce turnover pressure and make benefits spending more intentional.

Professional services · 41 employees · Multi-entity owner

Mapped business cash flow, personal assets, and protection gaps into one owner clarity framework before sequencing the next 90 days of decisions.

Examples are anonymized and for illustration only. Results are not guaranteed.

Short application

Start your 30-minute Owner Clarity Review & Map.

If you own a U.S. business with roughly 20-100 employees and feel like the company is rich but you’re not, this is for you. This is not just a chat. We look at your personal finances, business, and team benefits together, identify the biggest gaps, and turn that into a draft map for what to do next.

  • See your personal, business, and team money on one page
  • Spot the 3-5 biggest gaps costing you most right now
  • Get a draft sequence for the next 30-90 days
Best fit: owner-led U.S. businesses, 20-100 employees, willing to share both business and personal financial context, and serious about implementation.

Pick a time that works for you. We’ll use the conversation to prepare the right next step.

Not a fit if any of these are true:
  • You have no employees.
  • Your business is under $1M in annual revenue.
  • You have no intention of improving benefits or planning an exit.

FAQ

Good to know before you book.

Do I really have time for this?

Yes. The early process is built for busy owners: a 30-minute Foundation Review, a structured data-gathering process we help organize, and a few focused working sessions over 30-90 days.

Our situation is messy and complex. Are we too “weird” for this to work?

Complex is normal at 20-100 employees. Multiple entities, partners, legacy accounts, and pieced-together benefits are exactly what the integrated map is for.

We already have an advisor, CPA, and benefits broker. How do you fit in?

We coordinate around your actual goals as an owner. Where there are gaps, overlap, or misalignment, we show it plainly and help you decide what changes to make.

I’m not comfortable sharing all of my numbers.

That is reasonable. Good Deals operates as a fiduciary with strict confidentiality. You stay in control of the process and access is earned step by step.

How do you charge, and how do I know it’s worth it?

Compensation is a mix of transparent advisory fees and, where appropriate, insurance or benefits compensation. If there is not a clear path to creating more value than cost, that should be obvious on the first call.